PJH Consulting

Content Strategy and Services

Complex stories demand skilled telling

As the world becomes increasingly digital, expressing business value has become ever more complex.

People want to know who you are, what you stand for and how you do things before engaging. Simple statements struggle to capture unique value propositions.

Engage, challenge, succeed

Discerning value, describing your approach and developing your services allows you to create a content strategy that engages audiences, challenges competitors and distinguishes your voice.

Empowering your domain experts to comment, elucidate and present, demonstrates competitive advantage.

Developing these capabilities makes for good content. Compelling content makes for successful engagements.

Contact us for a free consultation on how a content strategy can work for your organisation.

Content Strategy and Services

Content
- Discern, describe, develop your value proposition
- Creating a content strategy
- Campaigns for products and services
- Driving awareness, recognition and thought leadership
  - Blogs
  - Commentary, opinion and analysis
Events
- Event format development
  - Tech briefings
  - Round tables
  - Exec briefings
- Develop events in interest areas
- Presentation and moderation
- Services and training
Research
- Programmes to support thought leadership
- Market insights
- Customer and audience engagement

Content marketing – lifting the veil

Products, services and customer support are not the only stories to tell in content marketing. Why you do what you do the way you do is also fertile material for a nuanced content strategy.

The Content Opportunity

The complex nature of services, technology and relationships needs a new new way to communicate business value.

PJH Consulting

Compelling content, successful engagement

Complex stories demand skilled telling